Course description

Welcome to Google Ads Fundamentals, a comprehensive course designed to give you a solid foundation in Google Ads. Over 3 hours, you’ll explore essential topics including account setup, ad auction mechanics, campaign management, keyword strategies, and effective ad creation. Whether you’re a beginner or looking to refresh your knowledge, this course will equip you with the skills needed to successfully run Google Ads campaigns.

What will i learn?

  • Set up and launch complete Google Ads campaigns confidently.
  • Conduct effective keyword research and apply match types strategically.
  • Optimize bidding strategies and campaign settings for better ROI.
  • Track performance using Google Tag and conversion tracking methods.

Requirements

  • Basic understanding of digital marketing concepts.
  • Familiarity with online advertising terminology.
  • A computer with internet access to participate in online sessions.

Frequently asked question

Yes, it’s beginner-friendly but also valuable for marketers wanting structured clarity.

The total duration is approximately 3 hours.

Yes, the course covers multiple methods to install and configure Google Tag.

Yes, it includes keyword planning and understanding audience intent.

Yes, you will receive a certificate of completion after finishing the course.

₹999

Lectures

4

Skill level

Intermediate

Expiry period

Lifetime

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