Course description

Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with the essential skills and knowledge needed to create effective advertising campaigns on Facebook. Over the span of 3 hours, you’ll learn about critical components such as pixels, conversion APIs, catalog management, advanced targeting techniques, and competitive analysis. By the end of the course, you’ll be ready to take your Facebook advertising efforts to the next level.

What will i learn?

• Set up and optimize Facebook Pixel and Conversion API correctly.
• Create high-converting ad campaigns using Advantage+ and automation.
• Build and manage custom, lookalike, and layered audiences.
• Run A/B tests and analyze competitors to improve ROI.

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